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Nelson has (still) been the league's best receiver in 2014

Nelson has (still) been the league’s best receiver in 2014

On October 1st, I looked at the leaders in Adjusted Catch Yards per Team Attempt. Today, I re-ran the numbers, which are through week 7 but also include the Broncos/Chargers game from Thursday night.

The formula is simple: Begin with receiving yards; add 9 yards for each first down reception, and 11 additional yards if that first down went for a touchdown. Then, divide that number by the player’s team’s number of pass attempts (including sacks). You can read more about the methodology here.

One player worth highlighting is Dez Bryant. Chances are, you’ve heard lots about DeMarco Murray and the Cowboys offensive line; you’ve also probably read something about the efficient season Tony Romo is having, and the shockingly decent performance from the Dallas defense. But Bryant is having a remarkably efficient year, too. The Cowboys are the second most run-heavy team in the NFL; as a result, Bryant ranks 9th with 590 yards through seven games, but he’s been much more productive than that on a per-attempt basis. [continue reading…]

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Nelson has been the league's best receiver in 2014

Nelson has been the league's best receiver in 2014

I have used the concept of Adjusted Catch Yards for a long time; that metric is the base statistic in my Greatest Wide Receivers Ever post. ACY, you may recall, is simply receiving yards with a 5-yard bonus for receptions and a 20-yard bonus for touchdowns. Why a 5-yard yard bonus for catches?

We want to give receivers credit for receptions because, all else being equal, a receiver with more receptions is providing more value because he’s likely generating more first downs.

For the last 15 years, we have data on the number of first downs a receiver produces. But this summer, we added a bit of crucial information: we now know that the value of a first down is about 9 yards. As a result, Adjusted Catch Yards can be modified to be:

Receiving Yards + 9 * First Downs + 11 * Touchdowns

Why is the variable on touchdowns changed to 11? Because a touchdown is a first down; mathematically, this is the same as keeping the value of a touchdown at 20 but changing the first downs variable to be “first downs that did not result in a touchdown.”

This year, Jordy Nelson has caught 33 passes for 459 yards and 3 touchdowns, with 24 of those catches going for first downs (and, of course, 21 going for first downs and not being a touchdown). As a result, Nelson has produced 708 Adjusted Catch Yards this year. But we don’t want to just rank receivers by Adjusted Catch Yards. One thing we can do is rank them on a per-attempt basis; while not as advanced as True Receiving Yards, this provides a relatively simple metric that everyone can understand. We start with receiving yards; then we add bonuses for first downs and touchdowns, and finally we divide the level of production by team pass opportunities. [continue reading…]

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