But that’s not really true: with 22 receptions (in 15 games) of at least 20+ yards, Brown had the third most big plays of any receiver last year, and 21% of his catches went for at least 20 yards. What really hurt Brown’s average was that he also caught a ton of short passes: he had 57 receptions of 10 or fewer yards. Kelvin Benjamin caught 63 passes for 941 yards last year, a 14.9 yards per reception average. But while that sounds good, Benjamin only caught 10 passes — or 16% of his total — for 20+ yards. How did Benjamin average nearly three more yards per catch than Brown? You probably already figured this one out: just 20 of his receptions (32%) went for 10 or fewer yards. Either Benjamin wasn’t running short routes or he wasn’t catching passes on those routes. If it’s the latter, it’s a bad thing; if it’s the former, well, it’s also a bad thing (relative to Brown, at least) that all he was doing was running long routes and Brown still caught more long balls than him!
The graph below shows the top 100 wide receivers and tight ends in receiving yards last season, sorted by number of 20+ yard receptions. In addition, I have included the percent of their receptions that went for 20+ yards, the number of receptions that went for 10 or fewer yards, and that percent as well.
One remarkable player is DeSean Jackson. He caught a ton of short passes/screens, but he still led the NFL in yards per reception because of how many deep passes he caught. The chart below shows the amount of yards he gained on each catch last year: it is low for awhile, before spiking towards the end. He had 10 catches of 30+ yards and four catches of 55+ yards:

One player who has a low yards per reception average that *isn’t* misleading? Larry Fitzgerald. The Cardinals great saw just 7.4% of his passes go for more than 20 yards, and “only” 61.1% of his passes went for fewer than 10 yards. He simply wasn’t producing much in the way of big plays.

What players stand out to you?