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What is Wrong With Jimmy Graham?

With just 21 catches for 204 yards and two touchdowns through five games, Jimmy Graham is hardly making a big impact in Seattle. Consider that over his last four years in New Orleans, he averaged 5.6 receptions, 69.7 yards and 0.73 touchdowns per game, while he is at 4.2, 40.8, and 0.4 in those metrics, respectively, so far with the Seahawks.

So what’s wrong? Well, let’s start by focusing just on receiving yards. The drop from 69.7 to 40.8 is quite significant, but is there one main factor driving it? We can break receiving yards down into several components. For example, we can parse out four different metrics from simple receiving yards:

Receiving Yards = Team Pass Attempts * (Targets/Team Pass Attempt) * (Receptions/Target) * (Yards/Reception)

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Graham was flexed often in 2013

Graham was flexed often in 2013.

On July 3rd, arbitrator Stephen Burbank ruled that Jimmy Graham is a tight end for purposes of the NFL’s franchise tag. You can read a very good analysis of Burbank’s ruling from Jason Lisk here. But after reading Burbank’s full report, I wanted to add my thoughts. And let’s start with a high-level overview.

Football is not baseball: position designations are much more fluid in football, and they also hold less inherent meaning. You can have five wide receivers on the field in football, but you can’t play five third basemen. You can go without a tight end or fullback for long stretches in a game, but you don’t exactly see baseball teams going without a first basemen very often.

In baseball, emphasizing position distinctions make sense because of the rigidity of the designation and the inherent scarcity involved in building a team. A catcher that can hit is more valuable than a first baseman that can hit, because it’s much easier finding a first baseman that’s a productive offensive player. In football, those concepts don’t necessarily apply, which gets us to the Jimmy Graham issue. Four years ago, when writing about Art Monk, I referenced Sean Lahman’s section on Monk in Lahman’s fantastic Pro Football Historical Abstract:

Even though Monk lined up as a wide receiver, his role was really more like that of a tight end. He used his physicality to catch passes. He went inside and over the middle most of the time. He was asked to block a lot. All of those things make him a different creature than the typical speed receiver…. His 940 career catches put him in the middle of a logjam of receivers, but he’d stand out among tight ends. His yards per catch look a lot better in that context as well.

I haven’t heard anyone else suggesting that we consider Monk as a hybrid tight end, but coach Joe Gibbs hinted at it in an interview with Washington sportswriter Gary Fitzgerald:

“What has hurt Art — and I believe should actually boost his credentials — is that we asked him to block a lot,” Gibbs said. “He was the inside portion of pass protection and we put him in instead of a big tight end or running back. He was a very tough, physical, big guy.”

Monk said similar things:

“In [1981] we were pass oriented and that didn’t work so well. So we went to a ground game. About this period of time we shifted a little into more of a balanced offense. I was moved from being just a wide receiver to playing H back. I would come out of the backfield and do a lot of motion. And we had a lot of success with that.”

And here’s more from Coach Gibbs:

‘We used him almost as a tight end a lot,’ said Gibbs, ‘and not only did he do it willingly, he was a great blocker for us.’

Heck, Graham may be more “wide receiver” than Monk was. But identifying Graham a tight end or a wide receiver is  meaningless. Calling Graham a tight end doesn’t mean the Saints not “get” to put another wideout on the field, and calling him a wide receiver doesn’t mean the Saints “have” to put an extra tight end on the field.  His position classification has no impact on what the Saints do on the field.  Which left Burbank to ultimately decide something very meaningful — his compensation — based on something very meaningless. [continue reading…]

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What Teams Might Sign Jimmy Graham?

What uniform will Graham be wearing in 2014?

What uniform will Graham be wearing in 2014?

On February 28th, the Saints elected to use the non-exclusive franchise tag on Jimmy Graham. The big dispute now is whether Graham should be classified as a tight end or a wide receiver; if Graham is classified as a tight end, the tag is worth $7.0 million, a number that jumps to $12.3 million if he’s labeled a wide receiver. An arbitrator will decide which position Graham plays for New Orleans, but it’s the type of tag the Saints used that’s interesting to me.

By using the non-exclusive tag, any team can sign Graham to a contract… provided such a team is willing to give up two first round draft picks to the Saints on top of the huge contract needed to lure Graham. On the surface, giving up so much capital for a tight end non-quarterback seems absurd, as the new Collective Bargaining Agreement has increased the value of rookies to a team. Players in their first four seasons contribute nearly half of all value provided by NFL players each season, and these players are now on very cheap contracts. As a result, teams should be even more hesitant to trade draft picks for players than they were before.

But that analysis doesn’t foreclose the idea that for a handful of teams, giving up picks for Graham could be a smart idea. And here’s something important to keep in mind: a team can sign Graham after the draft, giving up only 2015 and 2016 first round picks. We can all agree that there is some time value to draft picks; what does this mean for those future first round picks? Are they equivalent to a 2014 2nd and 2014 3rd? Well, probably not, but they’re not equal to two 2014 firsts, either.

Signing Graham would be a poor decision for most teams, but a team that meets several of these qualifications could justify the decision:

  • In a win-now window, i.e., a team that has a very good chance of winning a title in 2014 and 2015, and just an average chance down the road.
  • That would benefit specifically from harming the Saints
  • One offensive playmaker away from being a challenger
  • Expecting to have very good records in 2014 and 2015
  • In great salary cap shape, mitigating the impact of a large Graham contract

The Seahawks, with huge contracts on the horizon for Russell Wilson, Earl Thomas, and Richard Sherman, along with several others, are probably out of the mix because Seattle is not in great long-term cap shape. And for most teams, giving up two first round picks is just too much. But there are a few teams that might find this to be a very tempting move:

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Is there a harder award to predict in football? It would have been impossible to predict who would win the award this time last year, as eventual winner Bruce Arians wasn’t even a head coach until October. Of course, that doesn’t excuse my terrible selection. As I said last year, predicting in the pre-season which coach will ultimately win the award is so difficult that Vegas doesn’t even offer odds on the event. For reference, below is a look at every coach to ever be selected by the Associated Press as NFL Head Coach of the Year: for what it’s worth, Arians saw the biggest increase in winning percentage of any COTY winner. Arians also broke a tenure deadlock: until last season, both 1st and 2nd-year coaches had won the award 15 times, but now first-year head coaches are in the lead having won the award 16 out of 57 times (28%).

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Jimmy Graham's invisible mirror displays his uniform as aesthetically pleasing

Last year, Jimmy Graham broke Kellen Winslow’s record for receiving yards in a single season by a tight end. Winslow gained 1,290 yards as a second-year player in 1980 for the San Diego Chargers. Last year, Graham finished with 1,310 receiving yards in his second season, while also catching 99 passes and scoring 11 touchdowns. Graham broke Winslow’s 31-year-old record, but Graham was leapfrogged in about fifteen minutes. By the end of the last Sunday of the regular season, Rob Gronkowski had upped his total to 1,327 yards, making him the new single-season leader in receiving yards and receiving touchdowns by a tight end.

Jason Witten and Aaron Hernandez each topped 900 receiving yards in 2011, and Tony Gonzalez, Antonio Gates and Vernon Davis remain among the game’s elite at the position. It would not be difficult to argue that we’re in a golden age of tight ends. There’s no doubt that passing has increased in both quantity and quality; have tight ends been the biggest beneficiaries of that change?

I examined every season in the NFL since 1970, when the AFL and NFL merged. I then calculated the percentage of receiving yards for each team that went to its running backs, tight ends and wide receivers. The table below shows those results[1]Some caveats: Obviously many players straddle the line across multiple positions. There are some judgment calls involved with H-Backs, tight ends turned wide receivers, running backs turned tight … Continue reading.

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References

References
1 Some caveats: Obviously many players straddle the line across multiple positions. There are some judgment calls involved with H-Backs, tight ends turned wide receivers, running backs turned tight ends, etc. I did my best to make the appropriate call in each case. Note also that for this article, I’ve eliminated all players who ended the season with negative receiving yards, and am only looking at receiving yards by running backs (which includes fullbacks), receivers and tight ends.
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