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Predictions in Review: AFC South

During the 2013 offseason, I wrote 32 articles under the RPO 2013 tag. In my Predictions in Review series, I review those preview articles with the benefit of hindsight. Previously, I reviewed the AFC West and the NFC West. Today, the AFC South, beginning with a straightforward case in Tennessee.

Britt smoked the Eagles secondary

Britt smoked the Eagles secondary.

Can Kenny Britt become the next great wide receiver?, July 9, 2013

Spoiler alert: Kenny Britt did not become the next great wide receiver, at least in 2013 (apparently, I still can’t quit him). Britt is an easy player to fall in love with, if you ignored the warning signs. He was just 20 years old when he played in his first NFL game in 2009. In 2010, he led all players in yards per route run according to Pro Football Focus, but his raw numbers underhwlemed because the Titans were a run-heavy team and Britt missed 30% of the season with a hamstring injury. In 2011, he matched his elite YPRR production, but a torn ACL/MCL tear ended his season after 94 pass routes.

He struggled in 2012, but I was willing to write that off due to recovering from the ugly knee injury, additional hamstring and ankle injuries, and a first-year starter in Jake Locker. That set up 2013 as a season where I thought Britt had great breakout potential. I interviewed Thomas Gower, of Total Titans and Football Outsiders, and asked him his thoughts. Gower was more pessimistic than I was about Britt, and for good reason.

As it turned out, Britt never seemed quite right mentally (in more ways than one); he struggled with drops and was eventually dropped behind Justin Hunter and Kendall Wright on the depth chart. He finished the year with 11 catches for only 96 yards and no touchdowns. In late December, Britt said he would definitely be a #1 wide receiver somewhere in 2014, which means I’m susceptible to falling into the Britt trap again. [continue reading…]

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Britt smoked the Eagles secondary

Britt smoked the Eagles secondary.

Kenny Britt’s story is hardly a secret. As a freshman at Rutgers in 2006, his 64-yard catch turned the tide in the biggest win in school history. The next year, he was part of a dynamic offense: Ray Rice rushed for 2,012 yards, Tiquan Underwood caught 65 passes for 1100 yards and 7 touchdowns, and Britt was the big play threat, gaining 1,232 yards and 8 touchdowns on 62 catches. In 2008, Britt caught 87 passes for 1,371 yards and 7 touchdowns. After his junior year, the dynamic college receiver made the obvious move and declared for the NFL Draft. He then watched his hometown Giants take Hakeem Nicks one pick before the Titans made Britt the first Rutgers player ever to be selected in the first round.

Before analyzing his NFL career, I think it’s important to remember that Britt is young for his class year: he played in his first NFL game before he was old enough to legally drink. Despite the young age, Britt didn’t disappoint, producing 701 receiving yards as a rookie in ’09. He even produced a signature moment, catching the game-winning touchdown pass from Vince Young in what was one of the greatest comeback drives of all time (no, really — I swear).

Britt’s 2010 season looks like modest improvement on the surface, but his 775 yards and 9 touchdowns don’t tell the full story. According to Pro Football Focus, Britt only ran passing routes on 253 snaps that season, but averaged a whopping 3.1 yards per route run, easily the highest rate in the league. The obvious follow-up question is why didn’t he run more routes? Well, the 2010 Titans were a run-heavy team centered around Chris Johnson; Tennessee finished 30th with just 474 pass attempts. Britt also missed nearly five full games with a hamstring injury, and Tennessee tended to place Nate Washington on the field in their 1-WR sets. Those seem like reasonable explanations for overlooking why a 22-year-old would play a limited number of snaps. The impressive part is his insane production.
[continue reading…]

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